BEIRUT: Since launching her womenswear label in 2011, Karine Tawil has been busy expanding her ready-to-wear brand Karoline Lang. Known for her structured silhouettes, expertly-tailored cuts and feminine, contemporary designs, the Lebanese designer’s pieces have captured the attention of singer Nancy Ajram, model Ana Beatriz Barros and actress Amelle Chahbi to name a few.
Speaking to Arab News, Tawil revealed the story behind her label: “When I launched my brand eight years ago, I knew for sure that I did not want to put my own name on the label. That was something that made me feel extremely uncomfortable at the time … I decided to choose the name of my grandmother.”
The last name of her grandmother — who was Austrian — was Lang. It has the same meaning of Karoline’s family name, which is Tawil. Both mean “tall.”
According to the designer, she found out by accident. “How it happened is, I opened a family book one day and there was a family tree... and I saw her name. Her name in German had the same meaning as my name in Arabic and that was a pure coincidence. So naturally, I decided to choose her name.”
Speaking of her designs, Tawil revealed that from the beginning she wanted to create signature pieces. “When you see one of my silhouettes, I believe that you recognize the signature,” she stated.
“That is because there is a lot of thought that goes into it. I think that the silhouette of a Karoline Lang look is extremely feminine.”
Tawil went on to describe clothes as a “second skin.”
“Clothes help you face the world with more confidence. If I give that to women through my clothes, I would be very happy,” she said.
And what’s next for the designer?
“I am very happy to say that we’re launching our online store this coming year … we’re very enthusiastic about it. We’re following the trend, I think it’s something that we cannot avoid,” she said of her decision to venture into e-commerce. “But the thing is, to be honest, I don’t really look at competitors. I mean, what I put in here is really my heart and soul.”
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