LONDON: The future of driving in cities will be dominated by self-driving electric vehicles, according to Sherif Marakby, Ford vice president for autonomous vehicles and electrification.
He told Arab News that “for many people who live in large cities, owning a car is no longer a viable choice. Ride sharing and hailing is on the rise, and shopping at malls is giving way to buying online, which is increasing package delivery services.”
Marakby revealed that Ford is trying to capitalize on both of these trends by developing vehicles “based on human-centered design principles,” adding that Ford has extensive experience in developing and manufacturing vehicles that serve commercial operations such as taxi and delivery businesses.
That experience and those existing relationships are playing an integral part in Ford’s self-driving effort.
“We are entering relationships with a deep understanding of a partner’s needs and desire for a vehicle that has the capability to fulfill many use cases and the durability to maximize operation time,” he said.
Initially, Ford will rely on hybrid vehicles before moving to full-electric transport. Ford was the first company to introduce an electric vehicle back in 2004 and is now the second largest producer of hybrids in the US.
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