When you think of the ride-hailing industry in the U.S., two names should come to mind. But while Uber boasts name recognition for starting its own line of "Uber for" startups and a market valuation of a $68 billion, Lyft is the smaller company that claims to be quite satisfied with its place and trajectory.
SEE ALSO: Lyft's new TV ads take aim at Uber
How do you market an underdog? It helps when Uber is almost constantly fighting public relations battles, allowing Lyft to position itself as the warm and fuzzy alternative. In particular, Lyft emphasizes a friendly and supportive approach to both its passengers and its drivers. That's why the company touted new partnerships with Starbucks and Anheuser-Busch, for example, this year. Earlier this month, Lyft held a "Driver Appreciation Day," where the company matched tips for its drivers. Read more...
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