Health in a Jar is a Saudi brand that promotes the benefits of fermented foods through educational workshops and courses in Jeddah.
The brand, founded by Saudi nutritionists Maram Murad and Hanan Koshak, also offers a range of fermented products that are rich in health-giving probiotics.
Fermented foods have been part of the human diet for centuries, and were initially produced as a way of preserving foodstuffs, improving flavor and eliminating toxins.
Health in a Jar offers four main workshops on the science and health benefits of fermented foods, including sourdough (bread), sauerkraut (cabbage), kefir (dairy products), kombucha (tea), and fermented vegetables.
One of the most extraordinary products offered is sourdough charcoal bread, made with activated charcoal powder.
Today, more people are eating fermented foods, which are believed to help with weight management, recovery after exercise and digestion.
Sourdough products are available at Golden Bakery, while kombucha and sauerkraut are sold in Homegrown Market, and kefir at L’ Organic and Mother Nature.
The brand offers a shipping service across the Kingdom through the Healthy Life website and app.
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