DUBAI: Parisian luxury label Saint Laurent unveiled its spring/summer 2021 collection this week with a fashion show shot in the Moroccan dessert.
Instead of presenting its collection during a fashion week, the renowned label opted to showcase its offerings at its own pace, and release a 10-minute long video with models seen walking on the North African dunes instead of a solid runway.
Curated by artistic, creative and image director, Anthony Vaccarello, the clip starts with the Saint Laurent logo stamped on the country’s sand.
The models then appear to walk on the dunes following the endless crests.
The video was shot by filmmaker Nathalie Canguilhem, who has worked with Vaccarello multiple times.
According to Saint Laurent’s Instagram account, the collection is “dedicated to the freedom of movement,” and is “an invitation for escapism.”
The capsule, titled “I Wish You Were Here,” features sleek vests, tailored pants, fitted leather jackets, biker shorts, and more.
After the coronavirus disease pandemic, people have prioritized comfort over stiff and hindering outfits, according to the label, and this is what inspired the collection.
This is not the first time the brand has linked up with the Arab world. In January, Saint Laurent unveiled its menswear campaign for spring 2020, starring Egyptian-American actor Rami Malek.
The 38-year-old, who has been announced as the new face of the brand, appeared in a series of black-and-white images, captured by fashion photographer David Sims, for the campaign, wearing Vaccarello’s collection of slim-cut trousers, military-inspired jackets, sequinned pants, silk boleros and expertly-tailored jeans.
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