DUBAI: It’s been a busy couple of weeks for Lebanese fashion blogger Nour Arida and Lebanese-Australian model Jessica Kahawaty, both of whom were tapped to star in high jewelry label Maison Boucheron’s new Legacies campaign.
Arida stars in the campaign alongside her four-year-old daughter Ayla.
“@boucheron brought us together for a powerful message: Legacies, that we pass on from a generation to another,” Arida posted on Instagram, alongside sweet snaps of the mother-daughter duo.
A seasoned model and media personality, Kahawaty has appeared in her fair share of ads and campaigns, however, it marks the first time she has teamed up with Maison Boucheron.
“Happy to introduce to you my campaign ‘Legacies’ By @Boucheron side by side with my mama,” she wrote on Instagram, alongside a series of images of the advert which also features her mother, Rita Kahawaty. “Spot us in Boucheron stores soon,” she added.
In the campaign photos, shot by London-based fashion photographer Zuzanna Blur, the mother-and-daughter duo can be seen posing alone and together on a sofa wearing high-octane jewels from the renowned French jewelry label.
Toronto-based travel and fashion influencer Saira and her mother also appear in the new campaign for one of France’s oldest jewelry houses.
They join other international stars who have lent their faces to the high jewelry maison, such as US actress Kate Winslet, French model Laetitia Casta and Chinese actress Zhou Dongyu.
While Arida recently made headlines for her move to Paris after the Aug. 4 explosion in Beirut — a difficult decision, according to the star, who posted “Beirut, you broke our hearts” on Instagram at the time — Kahawaty has also had a busy few weeks.
The Boucheron campaign announcement comes just a few days after the Dubai-based model and activist revealed her latest venture, a food delivery concept, titled Mama Rita.
The new service is a food delivery venture that focuses on healthy, home-cooked meals that her mother specializes in.
For Jessica’s part, she handles the logistics of the company, focusing on branding, content, photography, procuring, copywriting and website design.
As if that wasn’t enough, Kahawaty turned 32 this month. The UNICEF ambassador celebrated her special day with a disco-themed birthday dinner alongside her loved ones in Dubai.
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