DUBAI: This week, Italian house Gucci released several entries from creative designer Alessandro Michele’s personal diaries over the last few months, which hint at a shift in the way the creative director will approach future fashion weeks.
In one of the six letters – written between March 29 to May 16 – the designer writes: “I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call. We will meet just twice a year, to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.”
The posts also reveal the designer’s plans to increase the sustainability of the fashion house.
“Our reckless actions have burned the house we live in,” Michele writes in an entry entitled “We Turned Out To Be So Small” written on March 29. “We conceived of ourselves as separated from nature, we felt cunning and almighty. We usurped nature, we dominated and wounded it. We incited Prometheus, and buried Pan. So much haughtiness made us lose our sisterhood with the butterflies, the flowers, the trees and the roots. So much outrageous greed made us lose the harmony and the care, the connection and the belonging. We ravaged the sanctity of life, neglectful of our being a species. At the end of the day, we were out of breath.”
Notably, Gucci was one of the first luxury houses to pledge going fur-free in its collections.
The coronavirus pandemic has forced designers to reconsider calendars and show formats, including Parisian maison Saint Laurent, which announced in April it would no longer be adhering to the Fashion Week schedule.
Regional brands such as Saudi labels Arwa Al-Banawi and Ashi Studio will also release collections at their own pace and when they are ready.
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