DUBAI: US-Sudanese fashion influencer Shahd Batal has teamed up with e-commerce giant ASOS on a style edit featuring modest wear.
From staple sweats paired with oversized tailoring to 80s denim boiler suits and sleek satin dresses, the 23-year-old social media star, who has over 371,000 followers on Instagram, has curated a variety of outfits for Ramadan and Eid.
The 23-year-old has curated a variety of outfits for Ramadan and Eid. (Supplied)
The content creator vlogged her experience and shared some behind the scenes footage of the shoot in a video she shared on YouTube last week.
“I am excited about it,” she told her 275,000 subscribers. “We did work really hard on it and I feel like this is the most authentic partnership I could do.
“I have loved ASOS for so long. You guys have seen me working with them and to have my own, my own collection is such an honor,” she said. “Obviously I wanted it to be my style, but I also wanted it to be a holistic kind of one-stop shop of pieces that I would wear.
Batal has also included her top face and body formulas in the edit. (Supplied)
“Another thing that was weighing on me was that I don’t want it to come across as insensitive or anything releasing at this time,” she added.
Staying true to her roots as a beauty influencer, Batal has also included her top face and body formulas in the edit to help people create soft-glam looks while they stay at home.
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