DUBAI: Snapchat is partnering with regional broadcasters to host 40 new Ramadan shows throughout the month.
With people staying at home during the coronavirus crisis, the total time spent on Snapchat’s “discover” page has increased by 80 percent.
To keep users entertained while they self-isolate during Ramadan, the social media app will upload a variety of content, from cooking shows to comedy, beauty and fashion-related series.
Some of these shows include Saudi Arabia’s “Atyab Tabkha,” which follows a young couple with a passion for creating new dishes from popular Saudi food.
Director of partnerships at online entertainment channel UTURN, Ahmed Nada, said that the company’s goal is to leverage its 2.1 million followers on their Snapchat channel “by creating hyper-local content to entertain and inspire the Saudi audience during Ramadan.”
UTURN has also created “What Grinds my Gears,” which Nada described as “a show that highlights the relatable frustrations Saudis and Arabs are going through in a comedic way.”
Snapchat will also feature Egyptian star Ramez Galal’s prank show “Ramez Majnoon Rasmi.”
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