DUBAI: In the face of the coronavirus pandemic, individuals and organizations around the world have engaged in acts of generosity in bid to help struggling health services. Fashion houses have donated masks and hospital beds; the LVMH factory has started making hand sanitizer; Huda Kattan donated $100,000 to freelance makeup artists experiencing a lack of work and just this past week, US-based hijab company Haute Hijab has announced that it will give headscarves to the female healthcare workers fighting COVID-19.
Melanie El-Turk, CEO and co-founder of Haute Hijab, initially planned to donate 250 headscarves to female medical staff, but upon noticing that the need for hijabs was more crucial than anticipated — all of the headscarves were snapped up in less than 45 minutes — she decided to keep the campaign going by donating one premium jersey headscarf to a Muslim healthcare worker each time a consumer goes onto their website and buys the AED 75 product to be given to a medical worker in need on their behalf.
“Wow. When we announced our campaign to donate 250 Jersey Hijabs to medical workers on the frontlines of COVID-19 this morning, all 250 were spoken for in less than 45 minutes — which tells us there are hundreds if not thousands more who are putting themselves at risk,” she wrote on Instagram.
“As a community, we Muslims make up a healthy portion of the healthcare profession and so many of our friends and family members are currently risking their lives with this pandemic,” El-Turk wrote. “Having a fresh, sanitary hijab is one less thing they’ll have to worry about.”
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