DUBAI: US model Kendall Jenner arrived at the 2020 BRIT Awards afterparty with fellow model pal Bella Hadid this week wearing the plexiglass Begum slingbacks by half-Jordanian half-Romanian designer Amina Muaddi. Ensuring all eyes were on her, the 24-year-old paired the Cinderella-worthy footwear with an all-green look that featured a neon sequin embellished, long-sleeved top and matching cigarette trousers.
It’s not the first time Jenner has donned a pair of heels by the part-Jordanian designer. In fact, over the past few months, Muaddi’s eponymous footwear label has become a mainstay in the model and reality TV star’s wardrobe.
Kendall Jenner is known for championing designers on the cusp of reaching stardom. Getty
Jenner has been photographed wearing the brand’s designs on several occasions, including the Begum and Gilda shoes, including during Miami Art Basel, where she championed Amina Muaddi at numerous events.
More recently, the “Keeping Up With the Kardashians” star stepped out in New York last week wearing a coordinating hot pink I Am Gia top and trousers accessorized with gem-encrusted Begum slingbacks, that was reminiscent to her lime-colored BRIT afterparty look on Tuesday night.
After being seen on Kendall as well as Hailey Bieber, Muaddi’s Gilda heels were ranked among Lyst’s hottest pieces of 2020. The fanciful footwear sparked an average of 60,500 monthly searches between October and December, while the brand saw a 73 percent rise in views according to the quarterly report that analyzes the online shopping behavior of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and e-stores.
The 33-year-old designer, who grew up in Italy, launched her eponymous footwear line in August 2018, approximately one year after departing from her role as co-founder and creative director of luxury footwear label Oscar Tiye.
Her distinctive designs have a famous list of celebrity fans that includes British hitmaker Dua Lipa, actress Millie Bobby Brown, singer Mariah Carey and Rihanna. In fact, singer-turned-entrepreneur Rihanna loves Muaddi’s designs so much that she recently tapped her to help design the footwear for the new Fenty collection.
In addition to spearheading her own label, Muaddi also collaborates on shoes with French designer Alexandre Vauthier for his runway shows.
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