DUBAI: Three months after the death of Sheikh Khalid bin Sultan Al-Qasimi, who was the creative director of his London-based fashion label Qasimi, it has been announced that his sister will take over the reigns of the company.
Sheikha Hoor Al-Qasimi, the president of Sharjah Art Foundation, has been announced as the new creative director of the brand, which has been operating without a head designer since July.
According to a released statement, she will take charge of all creative and business responsibilities alongside the brand’s head of design, Adam Rice.
“While bringing her artistic sensibility to Qasimi, Hoor will seek to maintain Khalid’s aesthetic, which was centered around the idea of an urban nomad and built upon the pillars of architecture, color, military details and social-political messaging. She will strive to stay true to this messaging,” the statement reads.
“She will present Autumn/Winter 2020 during London Fashion Week Men’s in January 2020, as Khalid’s last show, before presenting her own inaugural collection, Spring/Summer 2021 in June 2020,” the statement added.
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