DUBAI: Fashion powerhouse Michael Kors (MK) has enlisted the region’s style icons to unveil an exclusive Middle East design of a limited-edition shoulder bag.
Lebanese beauty queen and model Jessica Kahawaty takes the lead in the elite portrait series showcasing a special-edition of the Whitney bag, set to be unveiled at an exclusive event in Dubai on Nov. 14.
The beauty queen took to Instagram to announce the stint, where she posted a picture of herself along with other Arab fashion icons strutting the newly redesigned Whitney bag, including Dubai-based influencer Leena Al Ghouti, fashion blogger Ola Faharat, and filmmaker Lana Al Beik..
“So honored to be fronting this @michaelkors campaign for their new Whitney bag. My MK family is here in Dubai all the way from New York for the celebration this week and I couldn’t think of more powerful ladies to share this photograph with,” Kahawaty wrote.
Dubbed as the Whitney, the compact bag is one of the newest additions to the fashion label’s exclusive accessory collection. The bag is crafted in panel-quilted lambskin, accompanied by a sleek chain strap.
“We were able to incorporate a very subtle M-shaped outline, something I’ve been sketching since I was in middle school,” American designer Michael Kors himself said.
The Middle East edition will be released in a rich blue, which Kors described as “the perfect blend of sophistication and luxury for our customers” in the region.
Kors has expressed how the Middle East is an important region for his fashion label, saying “our customers in the Middle East truly love fashion and glamour, which makes it a fun and exciting place to be as a designer.”
MK, widely known for its premium leather handbags, recently bought luxury designer Versace for $2.05 billion, bolstering its position against its larger European rivals.
“With the acquisition of Versace we have created one of the world’s leading fashion and luxury groups,” said John Idol, chairman and CEO of Michael Kors Holdings.
This came a year after it also acquired British stiletto-heel maker Jimmy Choo for $1.2 billion.
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