JEDDAH: Jessica Kahawaty, the UAE-based Lebanese-Australian model, is collaborating with luxury British footwear label Malone Souliers for a new campaign.
Kahawaty unveiled photos and video shots from the campaign on her social media page with the caption: “I’m so happy to finally share with you all my International Campaign with @MaloneSouliers and the super cool @RoyLuwolt. Thank you for having me part of your vision and giving me creative control alongside you.”
The 29-year-old social media star is wearing a white shirt by Luwolt’s other brand, Absence of Paper, with a pink skirt and Malone Souliers heels. The campaign was shot by Australian photographer India Hartford Davis.
“Hope you guys love the images as much as I do. Roy gave me a lot of creative control to jump around and do what I want in his candy shop of shoes @malonesouliers,” Kahawaty wrote in an Instagram story.
Since the establishment of Malone Souliers in 2014, the luxury footwear label has enjoyed a growth of over 250 luxury points of sale across the world.
Handmade in Italy, the shoes come in a selected range of styles and colors. “Lashings of audacious laces, pencil-sharp stilettos and buttery suede are just a few of the refined features that bestow the Malone Souliers woman with sartorial nous,” the label’s website says.
Kahawaty won Miss World Australia 2012, after which she proceeded to Miss World 2012, where she was declared the second runner-up. The Middle Eastern beauty is a fashion and beauty icon in the region and beyond. She went on to host entertainment shows for Yahoo! Maktoob as well as “Project Runway Middle East.”
At the Cannes International Film Festival in May, she walked the red carpet wearing Lebanese label Azzi & Osta for the premiere of Spike Lee’s film “BlacKkKlansman.”
Earlier in February, she rubbed shoulders with the likes of British model Jourdan Dunn, singer Rita Ora and US actress Zendaya at the British Vogue Fashion and Film Party in London. She has filmed various commercials, including Maybelline cosmetics for India and Lexus cars for Australia.
Kahawaty has studied business, finance and law in Sydney and is a keen supporter of a number of humanitarian causes, including UNICEF and the United Nations High Commissioner For Refugees (UNHCR).
Last year, fashion house Louis Vuitton selected Kahawaty to work with UNICEF at the Zaatari refugee camp in Jordan to help children affected by the Syrian crisis, which has seen millions of people displaced.
Kahawaty also urged fans to help end child violence as part of the UNICEF Australia initiative, “A Minute of Your Time.”
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