• The Genesis G80 Sport has been recognized as a finalist in the 2017 International Design Excellence Awards (IDEA), organized by the Industrial Designers Society of America (IDSA). The organization praised the G80 Sport for its elegant, powerful lines and athletic appearance. Genesis launched the driver-focused G80 Sport in Saudi Arabia early this year, and the model has contributed strongly to enhancing the Genesis brand’s position in the luxury car market. With the Genesis G80, customers and fans of luxury and performance cars in Saudi Arabia are discovering a unique and unprecedented driving experience. Thanks to its advanced technologies, and distinctive interior and exterior design, the G80 offers customers something genuinely new. International recognition in design excellence awards will serve to further establish the model’s status among its rivals.
• Audi is writing a new chapter in its lightweight design success story. For the next generation of the Audi A8, an intelligent mix of four materials is being used for the first time in the weight-bearing body structure — more materials than in any of the brand’s previous models. The luxury sedan is thus once again rightfully claiming its role as an innovation driver in automotive lightweight design: Its low weight and impressive rigidity offer greater performance, efficiency and safety. The lightweight design experts at Audi long ago abandoned the fixation with using a single material in lightweight design. With a mix of aluminum, steel, magnesium and carbon fiber-reinforced polymer (CFRP) they are establishing a new stage in multi-material construction in the Audi Space Frame (ASF) for the next generation of the Audi A8 — in keeping with the principle “the right material in the right place and in the right amount.”
• Cooper Tire & Rubber Company Europe Ltd. is strengthening its Middle East presence with two new appointments. Christophe Huss has been appointed Middle East sales director and Michiel Kramer has been appointed marketing director for Central and Eastern Europe, Middle East and Africa. Over the past two years, Cooper has taken several important steps toward expanding its presence in the Middle East and providing consumers in the region with a greater access to both the brand and its products. These include being named official tire sponsor of the Dubai International Motor Show 2015 and launching the Cooper Tire website and marketing materials in Arabic. This year the company also appointed a new distributor for Saudi Arabia — Arabian Tires.
• “The five-cylinder has been indelibly linked to the Audi brand for over 40 years, and we continue to refine and develop it,” said Peter Mertens, a member of the board of management for technical development at Audi AG. “Last year we presented the Audi TT RS, the model in which the newly developed, aluminum five-cylinder is making its debut.” The judges praised not only the outstanding performance of the five-cylinder engine but also its unique sound in particular. Its characteristic tone is highly reminiscent of the Group B rally engine of the 1980s. The current five-cylinder is 26 kilograms lighter than the predecessor unit, primarily due to the switch to a lightweight alloy crankcase. This enabled the Audi developers to further optimize the axle load distribution for improved handling.
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