JEDDAH: Huda Kattan, an Iraqi-American who lives in Dubai, is one of the top 10 beauty influencers in the world, according to a list released by Forbes this week.
Kattan, founder of cosmetics range Huda Beauty, stars in video tutorials demonstrating tips and tricks and how to use her latest products; she also answers questions from customers on her blog, beginning her responses with “Hey honey.” Her Instagram followers exceed 18 million.
Forbes magazine released its first-ever “Top Influencers” list, honoring the vloggers and Instagrammers in the beauty, fitness and home categories that have made a fortune from social media platforms.
In addition to an unfathomable amount of YouTube subscribers, those included also have a combined Instagram following of 49.1 million.
British beauty vlogger Zoe Sugg took the top spot in the beauty category, boasting over 11 million YouTube subscribers, a bestselling line of beauty products and a series of hit novels.
Other top beauty influencers included Michelle Phan, Nikkie de Jager who vlogs under the alias @nikkietutorials, and Jeffree Star.
In the fitness category, it was Kayla Itsines who came out on top, with over six million Instagram followers.
“The 25-year-old Australian is the Internet’s undisputed workout queen,” said Forbes.
The influencers list will be published quarterly and will cover fashion (coming in September), travel (coming in June), food (coming in December), and more.
According to the Forbes report, which was created with social insight platform Captiv8 and influencer analytics firm Traackr, being an influencer can prove a lucrative career path.
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