Alibaba just launched its first major effort to crack down on counterfeit goods

Amazon's chief rival, Alibaba, is on the tech giant's playing field in one new category. 

The Chinese e-commerce is lashing out against counterfeit sellers on its platform — a problem Amazon has faced for a long time. 

Alibaba on Wednesday sued two fake Swarovski watch sellers on its Taobao e-commerce platform for "contract" and "goodwill" violations. The company claimed 1.4 million yuan, or about $201,000, in damages. Shenzhen police raided the seller and confiscated about 125 counterfeit watches after Alibaba's claim. 

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